Top 5 Social Apps Performance in Ghana Q4 2021

In Q4 2021, the top social apps in Ghana exhibited diverse performance trends across downloads, revenue, and active users. Here's an in-depth look at how these apps fared on a unified platform, combining data from both iOS and Android.

TikTok from TikTok Pte. Ltd. saw a remarkable increase in weekly revenue, peaking at approximately $3.9K in the week of December 20. Weekly downloads fluctuated, reaching a high of around 615K in mid-October before stabilizing at roughly 385K by the end of December. Active users showed a consistent upward trend, starting from about 3.3M in late September and ending the year at nearly 3.7M.

Familo: Find My Phone Locator from Familonet experienced a steady rise in weekly revenue, reaching about $612 by the end of December. Downloads also surged, hitting approximately 8K in the final week of the year. Active users grew significantly, starting from 5.2K in late September to over 20K by the end of December.

Bigo Live - Live Streaming App by Bigo Technology Pte. Ltd. showed a varied trend in weekly revenue, with a notable peak of around $1.2K in the last week of December. Downloads remained relatively stable, fluctuating around the 900 mark, with a slight dip towards the year-end. Active users hovered around 3.8K throughout the quarter.

Who - Live Video Chat from Media Republic Apps saw a decline in weekly revenue, dropping to approximately $243 by the end of December. Downloads showed a downward trend, starting from around 4.5K in late September and falling to about 1.7K by the end of the year. Active users also decreased from nearly 19K in late September to about 9.9K in December.

Lastly, Unlimited Texting, Calling App by Dingtone Phone had a stable revenue performance, with weekly earnings around the $240-$290 range. Downloads were consistent around the 400 mark, with a slight decrease towards the end of the year. Active users saw minor fluctuations, maintaining around 2K throughout the quarter.

These insights are based on data from Sensor Tower, and more detailed analytics can be found on their platform.